A Madison County jury rendered a defense verdict in an asbestos trial that ended Friday. Plaintiffs Larry and Meta Williams claimed he developed mesothelioma from his work with friction products that contained asbestos. The lone defendant at trial was Ford.
Now I must explain the Subtle Approach. There are three occasions on which we cannot use the Direct Opening, and these we must consider carefully: (1) when our cause is discreditable, that is, when the subject itself alienates the hearer from us; (2) when the hearer has apparently been won over by the previous speakers of the opposition; (3) or when the hearer has become wearied by listening to the previous speakers.
- Cicero "Ad Herennium"
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