Personification consists in representing an absent person as present, or in making a mute thing or one lacking form articulate, and attributing to it a definite form and a language or a certain behavior appropriate to its character . . .
- Cicero "Ad Herennium"
And as for the rest, since what has been said last is easily committed to memory, it is useful, when ceasing to speak, to leave some very strong argument fresh in the hearer’s mind. This arrangement of topics in speaking, like the arraying of soldiers in battle, can readily bring victory.
- Cicero "Ad Herennium"
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