Simile is the comparison of one figure with another, implying a certain resemblance between them. This is used either for praise or censure. For praise, . . . “He entered the combat in body like the strongest bull . . .” For censure, . . . “That wretch who daily glides through the middle of the Forum like a crested serpent, . . .”
- Cicero "Ad Herennium"
Now I must explain the Subtle Approach. There are three occasions on which we cannot use the Direct Opening, and these we must consider carefully: (1) when our cause is discreditable, that is, when the subject itself alienates the hearer from us; (2) when the hearer has apparently been won over by the previous speakers of the opposition; (3) or when the hearer has become wearied by listening to the previous speakers.
- Cicero "Ad Herennium"
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