There is a time when the Résumé should be dispensed with – if the matter is brief enough to be readily embraced by the memory. There is a situation, too, in which the Embellishment should be omitted – if the matter proves to be too meagre for amplification and adornment. [I]f the argument is brief and the matter also slight or insignificant, then both the Embellishment and the Résumé should be left out.
- Cicero "Ad Herennium"
Now I must explain the Subtle Approach. There are three occasions on which we cannot use the Direct Opening, and these we must consider carefully: (1) when our cause is discreditable, that is, when the subject itself alienates the hearer from us; (2) when the hearer has apparently been won over by the previous speakers of the opposition; (3) or when the hearer has become wearied by listening to the previous speakers.
- Cicero "Ad Herennium"
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