Rhetoric Day 58.1

Posted on August 1, 2011 by David Oliver
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[T]hat the hearers constantly show themselves attentive, receptive, and well-disposed to us – is to be secured throughout the discourse, it must in the main be won by the Introduction to the cause. . . . In the Introduction of a cause we must make sure that our style is temperate and that the words are in current use, so that the discourse seems unprepared. 

- Cicero "Ad Herennium"

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